If you’ve been researching SEO automation tools, then almost certainly you’ve come across a program called SERPAssist. This SEO automation tool is similar to SeNuke in many ways, which of course makes sense because it’s doing a lot of the same things, such as creating web 2.0 accounts, bookmarking, submitting articles, and things of that nature. For another perspective, click here.
One of the main gripes about SeNuke, is that it is not especially user friendly. This happens to be one gripe that I do agree with, as I have had to go through the learning curve to learn how to use it properly. SERPAssist is much easier to use in this regard, it is much more visual for one thing. The other thing that makes SERPAssist easier to use is the fact that most of the technical details are taken care of on the back and by the SERPAssist servers. Things such as bookmarking, and social profiles, are actually taking care of completely automatically, something which SeNuke doesn’t do.
Another way in which SERPAssist makes itself more user-friendly is by using something called link diagrams. Link diagrams are nothing more than a very visual way of representing your link wheels, or link tree structures. By using the link diagram to visually draw out your linking structure, it is much easier to keep track of what you are doing, especially with some of the structures that are more complicated.
Since the beginning of this year, SERPAssist has launched a new function that they’re calling the three click diagram wizard. It’s pretty cool actually, basically what it does is within three different steps, or three clicks, it allows you to set up a link tree of any size with random interlinking. Or alternatively, you can use the three click diagram in conjunction with an existing link tree used as a template. In other words, you use an existing link tree as a template to set up a new link tree. The linking structure of the newly created tree is the same as of the template, but of course the content and URL’s are completely different.
The really great thing about SERPAssist is that once you have set up your link tree structure, written your content, and set up your links, the backend servers invisibly take care of the rest. It’s really pretty amazing to see in action. You can even schedule your submissions to take place over a period of time, so that it looks more natural Google. SERPAssist also uses makes use of Web 2.0 properties that they call Shared blogs, which is basically a web 2.0 property that is used by many people in the same niche and your article would be an additional post or entry in that web 2.0 property. There are both positives and negatives Shared blogs, but I wont get into that here. Another type of property that it uses is called a Bulk blog, which is basically a lower PR Web 2.0 property that gets submitted to on autopilot, so that you get up to three or more backlinks a day, automatically.
If I had to make one complaint about SERPAssist I would say that they need to increase the number of high PR public web 2.0 properties that they have available to submit to. As of right now, they have listed only nine public web 2.0 blogs. In this respect SeNuke has far more. To make up for the lack of public blogs, they provide 25 or more high PR private network blog sites, but since they are private there is no way of knowing how good they are.
Below is an excellent webinar by the developer of SERPAssist. It’s about an hour long, but in it he explains exactly how SERPAssist works from beginning to end.
Let’s face it, SeNuke doesn’t hold your hand the way SERPAssist does. Nor does it currently provide a visual way for you to see your link tree diagrams, although I hear the new version of SeNuke (which will be called SeNuke X), is going to include a visual link tree tool of some sort. But it does include a useful URL manager that if you know how to use it allows you to make linking structures. SeNuke does not have a backend server to handle the tasks either, the submitting is done in real time on your computer. As of right now SeNuke does not have scheduler either, but that is another thing that the new version of SeNuke will have as well.
But what SeNuke does have is a lot more web 2.0 properties that you can submit to, and it has a social bookmarking as well as a profile back linking module that you can administer the way you like. It also has an RSS module as well as a pinging module. This spinning capabilities of SeNuke are also much improved over those of SERPAssist, and it also includes integration with the best spinner.
So to summarize the basic differences between the two programs SeNuke and SERPAssist, I would have to say that SERPAssist is much easier to get started with, and allows to you to create more intricate types of linking structures than SeNuke can. SERPassist also does a lot of the work for you because the backend servers handle a lot of the actual account making and submitting, thus relieving you from having to do it yourself. This has the added benefit of allowing you to schedule your submissions.
SeNuke on the other hand has a much steeper learning curve, but to make up for that it allows you to submit to many more of the web 2.0 sites than SERPAssist does. It also allows a higher level of granular control over which sites you submit to. SeNuke also has a more complete SEO solution because of its many modules, and let’s not forget that it also includes a niche research module which SERPAssist does not include. There is a caveat to this however, since the new version of SeNuke is due to be released any day now, and it is supposed to address many of these issues.
Both of these excellent programs are being actively developed and supported, and that can only be a good thing for the end users. And since they are competing against one another, it’s the users once again will be the winners, ending up with a superior product at a more competitive price. It’ll be interesting to see what the landscape looks like in about a year from now once SERPAssist has had a chance to mature, and the new version of SeNuke has come out. The only thing I can say for sure is that with the improvements that are sure to happen with these two programs, especially SERPAssist, it’s the users that are going to come out on top.